Customer Feedback Management
It is all too often the case that customers’ viewpoints stay where they come in – at customer service or the support function, or with the shop staff. However, conveying the knowledge back to the right recipient within your company provides major opportunities to learn from those who use your products and services.
Our solution collects customers’ viewpoints, regardless of the channel in which they are received, and forwards them to the right person in the company. Of course, this requires clear roles, mandates and areas of responsibility to be in place. By using Brilliant Feedback Management you can transform the customers’ viewpoints into improvement measures, thereby increasing customer loyalty. Even with those customer who were dissatisfied before.