Data Collection is Ongoing

Brilliant Awards – Customer Experience is an annual award for companies that have managed to create exceptional customer experiences. The winners are based on data from the companies ‘customer surveys, which means that it is the customers’ perceptions, and not subjective judgments, that control who to take home the prestigious Award.

  • More than 130 companies included in the selection
  • More than 3 million customer surveys conducted in Sweden as the basis for the decision
  • The Award will be distributed digitally in three categories at the beginning of 2020
  • At Brilliant’s annual gala Powered by People, the winners are highlighted and celebrated

Is your company one of the companies that by 2020 can be named Best Customer Service?

The data collection for Brilliant Awards – Customer Experience 2020 began 1 January 2019 and will be gathered throughout the year. All Brilliant’s customers are automatically included in the selection. Want to know more about the Award, and what criteria are the basis for nomination? Do not hesitate to contact your contact person at Brilliant, or send an email to

Best Customer Service 2020

Awarded to companies with the highest result within its industry

Best Customer Service – Bank

Best Customer Service – Finance

Best Customer Service – Insurance

Best Customer Service – County (Sweden)

Best Customer Service – Energy

Best Customer Service – Retail

Sweden's Most Engaged Customer Service Employee 2020

Awarded to the employee who has the highest commitment accordning to the company’s customers




Greatest Change Journey 2020

Awarded to the company that has made the biggest positive change from 2018 to 2019